What is NIBA?

If you are an aspiring insurance broker in Australia, you need to know what the NIBA is. Got no idea what they are? Read this article to find out

What is NIBA?

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The National Insurance Brokers Association of Australia, more commonly known as the NIBA, is the main organisation representing insurance brokers in Australia. It aims to support brokers while promoting professionalism and high standards in the insurance industry. Its members include numerous insurance brokerage firms, from small independent firms to large companies.

All of these make the NIBA a major player in the country's insurance broking sector. It is a stakeholder in the industry and is a vital institution for both aspiring and current insurance professionals. The NIBA has established itself as a peak representative body for the intermediated insurance industry in Australia for more than 40 years.

In this article, Insurance Business Australia will discuss everything you need to know about the NIBA. We will tackle what it is and what it does to help insurance brokers across the country to thrive in the profession. We will also discuss its different membership categories and how to become a member of the NIBA for those who are interested.

What is the NIBA?

Established in 1982, the National Insurance Brokers Association is a professional body representing approximately 90% of Australia’s insurance brokers. With more than 400 member firms employing around 15,000 individual brokers, the NIBA's membership includes:

  • broker networks
  • large domestic insurance firms
  • small to medium-sized businesses
  • multinational insurance brokers

These member organisations can be found in cities, towns, and rural regions across Australia.

What does the NIBA do?

The NIBA advocates on behalf of its members and their clients across all levels of government. They make sure that the voice of their members is heard by decision-makers in Australia’s insurance brokering industry. They also maintain a strong relationship with authorities at a state and national level to discuss the effects of proposed reforms on insurance brokers.

The NIBA is a member of the Council of Asia Pacific Insurance Brokers Associations (CAPIBA) and the World Federation of Insurance Intermediaries (WFII).

The NIBA member firms all hold Australian financial services licences issued by the Australian Securities and Investments Commission (ASIC) under the Corporations Act. These licences enable member firms to deal in or advise on risk insurance products.

Overall, this association is a driving force for positive change in the broking industry, supporting financial services reforms and encouraging higher educational standards for brokers. It also created and implemented the Insurance Brokers Code of Practice for its members.

Insurance Brokers Code of Practice

The NIBA’s Insurance Brokers Code of Practice (the Code) aims to build competence in the profession and increase customer confidence. It sets out the minimum service standards that customers can expect from their insurance broker.

The code also outlines how complaints and disputes can be resolved. It explains the benefits of using an insurance broker and what they can expect from the service.

Who is the CEO of the NIBA?

The CEO of NIBA is Richard Klipin. He served as CEO of the Financial Services Council (FSC) New Zealand until his resignation in February 2024.

The NIBA’s core strategies

The NIBA's activities fall under four key pillars:

  • representation
  • professionalism
  • community awareness
  • member services

The NIBA is committed to supporting its members by representing the interests of insurance brokers to the Australian government and industry regulators. NIBA does this while promoting high levels of professionalism. It also promotes quality standards for insurance broking in Australia, campaigning for better education and advocating for the Insurance Brokers Code of Practice.

Members can expect that they will be provided with opportunities to network and grow. The NIBA also helps secure the longevity of the profession by promoting insurance broking as a rewarding profession.

Promoting ethics and professionalism

Ethics and professionalism are central to the NIBA's values. The association emphasises the importance of integrity in all business dealings and encourages brokers to maintain high standards of conduct. This commitment to ethical practices not only boosts the reputation of the industry, but also builds trust with clients—an essential part of dealing with insurance and financing.

Advocating for insurance brokers’ rights and interests

Advocacy is an important role of the NIBA. The organisation works to represent the interests of insurance brokers at both the state and federal levels.

By engaging with lawmakers and regulatory bodies, the NIBA ensures that the concerns of brokers are considered in discussions that affect the industry. The NIBA represents the interests of insurance brokers and their clients with integrity to external bodies including:

  • consumer groups
  • the public and media
  • Australian government
  • other industry stakeholders

This representation is important not just for insurance brokers, but also for consumers. It helps create fair rules that protect consumers while allowing insurance brokers to operate effectively.

The NIBA also fosters a strong community among its members. It organises events and networking opportunities that encourage collaboration and knowledge sharing. These gatherings allow brokers to connect with each other and learn from industry leaders, helping to push the industry forward.

The NIBA helps insurance brokers via conventions

The NIBA also fosters a strong community among its members. They conduct events and networking opportunities that encourage collaboration among their members. These gatherings allow insurance brokers to connect with each other and learn from industry leaders.

For instance, they hold yearly conventions for the benefit of all their members. Check out this video on 2024 the NIBA Convention - Beyond The Status Quo:

Applying to become a member of the NIBA

To become a member, insurance brokers must meet government requirements and additional conditions implemented by the NIBA. This includes abiding by the NIBA’s membership code and completing the continual professional development requirements.

Those seeking to become a member of the NIBA must pay a fee and apply for one of the six possible membership categories. The application process takes between 8 and 10 weeks.

Check out this comparative table of the different membership categories of the NIBA:

a comparative table of the different membership categories of the NIBA

Membership levels

There are two levels of the NIBA membership:

  1. principal membership
  2. individual membership

Let’s take a closer look at these two NIBA memberships below:

1. Principal membership

Any company, trust partnership, or sole traders working as a general, life, or reinsurance broker can apply for principal membership with the NIBA. It is also available to eligible applicants that operate as an underwriting agency.

Corporate Associate membership is available to a subsidiary company of a principal member where there is a common shareholding.

A principal member applicant must have any of these three who is able to qualify as a QPIB, CPIB, QFSR or Fellow:

  • director
  • shareholder
  • partner

A Corporate Associate member must also have either a QPIB, CPIB, QFSR or Fellow designation in a responsible position in their office. This designation must be maintained at all times.

The application process

The application process for the NIBA Principal membership can take up to 10 weeks. The NIBA Membership Manager will formally contact you once the membership process has been completed.

Step 1: Complete the online application

An application can only be considered once you have completed it online and you have attached the required documents of evidence.

Step 2: Business reputation check

All applicants are subject to a business reputation check prior to joining the NIBA. Potential applicants are presented to the NIBA's membership base and must be able to overcome any written objection.

If no objections are received, the application is referred to the NIBA Divisional Committee in the applicant’s region. Once the Divisional Committee approves the application, it is referred to the NIBA Board for final approval.

2. Individual membership

NIBA applications for individual members are strictly examined to guarantee that government qualifications are met. Careful deliberation is also done to see if NIBA’s own eligibility criteria are followed by the applicant.

If approved as members, individuals must agree to complete the annual CPD requirements and abide by:

  • NIBA Membership Rules
  • the Insurance Brokers Code of Practice
  • NIBA website terms and conditions

The application process

The application process for NIBA membership takes approximately 8-10 weeks.

Step 1: Complete the application form

Just like principal membership, aspiring members need to complete the application form.

Step 2: Business reputation check

Individual membership is also subject to a business reputation check. Aspiring members are also presented to the NIBA's membership base and must be able to overcome any written objection.

The individual membership application is referred to the NIBA Divisional Committee if there are no objections made. However, the referral is done in the applicant’s state, as opposed to principal membership applications that are on the regional level.

The NIBA Board will make the final approval.

Step 3: Confirmation of membership offer

Upon confirmation of eligibility for the NIBA membership and satisfying the business reputation check, an offer of membership will be forwarded.

The NIBA publishes annual reports that look at issues facing the NIBA and its members. The annual report also details the organisation’s initiatives and successes over a 12-month period.

As for previous campaigns, one example is limiting the impact of Future of Financial Advice reforms on insurance brokers, especially in relation to general insurance products. In 2023, the NIBA also conducted a seminar on cybersecurity.

During the pandemic, NIBA adjusted its mode of communication by focusing on online programs to reach their members despite the global health crisis. NIBA also conducted free webinars on their social media platforms. Some of these webinars’ titles are:

  • Thriving in a Crisis
  • Direction Not Perfection
  • Wellbeing is 100 percent Mindset

NIBA also opposed an excessive regulatory regime in relation to insurance premium funding. Another campaign involved supporting the removal of Fire Services Levies on insurance premiums across Australia.

Would you apply as a member of NIBA? Tell us in the comments section below

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