For more on this part of the insurance industry:
1. visit our commercial insurance page for a look at all products in this sector
2. or focus in on all of the franchise operations insurance products available on IB Markets!
Franchise operations insurance is a type of commercial insurance designed to protect franchisors and franchisees from the unique risks of the franchise model. Franchisees operate under agreements using the franchisor's brand and systems, sharing responsibilities and risks. This insurance addresses exposures such as:
The 2024 floods in Queensland disrupted many businesses, including franchises. It is a strong reminder for all business stakeholders of the importance of comprehensive franchise operations insurance.
Reputational damage, legal breaches, and operational interruptions impact franchise businesses. Unpredictable events like natural disasters disrupt operations, while inexperienced operators increase liability risks.
Besides these challenges, key trends are developing:
AI, blockchain, and IoT are transforming franchise operations and risk management. Brokers should guide clients on using these technologies and explore more insurance options under the commercial insurance page.
Franchise operations involve a franchisor granting a franchisee the right to operate a business using the franchisor's brand, systems, and support. In Australia, the Franchising Code of Conduct sets the rules for franchising.
Franchising generally falls into four main categories. These models tackle different business operations and goals:
manufacturer-retailer: the franchisor manufactures products, and the franchisee sells them directly to consumers
manufacturer-wholesaler: the franchisor produces goods, and the franchisee distributes them to retailers
wholesaler-retailer: the franchisor supplies products in bulk, and the franchisee sells them in retail settings
retailer-retailer: both franchisor and franchisee operate retail businesses, with the franchisee replicating the franchisor's successful model
A franchise agreement usually splits financial responsibilities between the franchisor and franchisee:
franchisee: generally responsible for initial franchise fees, ongoing royalties, operational costs, and local marketing expenses
franchisor: often covers national marketing campaigns, brand development, and may provide initial training and support
Specific financial obligations can vary based on the franchise agreement and should be clearly outlined to guarantee mutual understanding.
A franchise operations manager ensures franchisees follow brand standards, coordinates operational activities, and deals with issues to maintain quality and consistency across locations.
A director of franchise operations oversees multiple franchise units, develops strategies to improve performance, provides training, and assures adherence to company policies.
Franchise operations insurance is essential for various stakeholders involved in the franchising sector. Those who typically require this coverage include:
Each of these parties faces specific threats and should consider appropriate insurance coverage to safeguard against potential liabilities.
Franchise operations require several insurance policies. Common coverage options include:
public liability: covers third-party injury or property damage claims
property insurance: protects premises and contents from fire, theft, or damage
business interruption: covers income loss during unexpected operational halts
workers' compensation: required for employee injury or illness at work
professional indemnity: covers claims from professional advice or services
Franchise operations insurance safeguards businesses from a wide range of liabilities and secures continuity.
Franchise operations insurance safeguards clients in many ways. For instance:
If a customer slips and falls in a franchise location, public liability insurance can cover legal fees and compensation claims
Similarly, if a franchise suffers property damage from a fire, property insurance can cover repair costs to make sure business continues
Franchising offers growth opportunities but comes with challenges:
Insurance brokers and clients must understand these setbacks to handle challenges and maximise the benefits of franchise operations insurance.