Virtual insurer OneDegree Hong Kong Limited has announced the appointment of Courtney Lau as its new head of growth, describing it to strengthen its leadership team. According to a news release, this is aligned with the company’s commitment to enhancing its digital presence as well as their clients’ experience through their personalized offerings.
In this role, Lau will oversee the entire customer journey, from digital distribution channels to long-term retention. She is tasked with identifying and implementing strategies to engage customers with OneDegree’s products and services at key points in their lives, ultimately increasing product engagement and customer lifetime value.
Lau has over 10 years of experience in digital marketing and ecommerce. She previously worked at a 4As media advertising agency, managing accounts for several financial institutions, including HSBC, FWD, and Promise. She took on senior roles with a focus on digital marketing and marketing and account management.
In 2021, she joined Dyson’s ecommerce team, where she managed direct-to-consumer business and customer experiences for both the Hong Kong and Taiwan markets. Prior to this, she served at several firms, including Blockpass, Mindshare, and OMD Hong Kong.
“With Courtney’s enthusiasm and expertise in eCommerce and digital, she will help continuously accelerating OneDegree’s digital innovations and scaling our business,” said Emily Chow, deputy chief executive of OneDegree.
OneDegree was established in August 2016. The company received a virtual insurer licence from the Hong Kong Insurance Authority in April 2020. OneDegree provides a range of insurance services for both individuals and businesses, covering pet insurance, human medical insurance, e-commerce, home insurance, professional indemnity, directors’ and officers’ insurance, cyber security, and digital asset protection. In June 2023, OneDegree Group raised US$55 million in a Series B funding round.
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