New Year’s resolutions will hit the ground running starting January 01, but, for many insurance agencies, 2018 business goals have been in the works months before the holidays. Now, as e-commerce increasingly goes the way of consumerism, is it time that you evaluate your agency’s website for the new year?
Attracting more online insurance shoppers to your agency’s website is a key goal for 2018, and Matt Farrell, website coordinator at Insurance Technologies Corporation (
ITC) shares three website design techniques to incorporate in 2018.
Simplified layouts
“In my experience, an agent’s first instinct is to put everything their clients need right on the home page. Where we start to get overloaded is the difference between what we
think they need and what they actually need,” he says.
The solution: Giving consumers a “taste” that will encourage them to explore further. Modern customers want to see “wide open spaces,” says Farrell, while still noticing that the important items remain front and center.
Vector graphic logos
According to Farrell, there are two types of image files: Vector and raster, with the former referring to graphics that can get bigger or smaller without any loss of quality while the latter cannot.
In 2018, expect to see the use of .SVG files in websites – vector graphics that can scale in size without losing any quality.
Why is this important?
“Responsive designs will scale to fit any device they’re viewed on, such as mobile, tablet or desktop,” Farrell says. “As the website scales up or down, it may be necessary for the logo to change size as well. If we use an old raster image file, it may get pixelated or blurry. SVGs will not. This can make or break a website for online visitors.”
Vibrant colors
One hard and fast design rule moving into 2018, says Farrell, is to make your website stand out.
Where muted colors were once all the rage, showcasing a sense of energy on websites has become a hot trend. But there’s a catch.
“Use too many bright colors and you’ll cause a sense of vibration and eye tension. When in doubt, keep it simple,” he says.
“These are a few of the design techniques we may be turning to in the new year. Let’s make a resolution we can actually keep and try to implement some of these on our websites moving forward,” Farrell concludes.
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