The system aims to simplify placement workflows and provide brokers with data-driven insights. By capturing and structuring data from every insurance submission – regardless of whether it was quoted, bound or declined – Aon says the platform creates a real-time view of market activity and sentiment.
Clyde Bernstein (pictured above), head of placement technology and trading analytics at Aon, said the tool enables brokers to lead with insight, powered by client priorities and real-time data.
“For the first time, we’re capturing and structuring data across all submissions – quoted or not taken up – so we can provide brokers and clients with live intelligence of pricing, carrier appetite and market sentiment. It’s a smarter, faster way to make better decisions,” Bernstein said.
Aon Broker Copilot is integrated with the firm's Risk Analyzer tools and is supported by a large repository of structured risk trading data. The platform provides analytics at the point of decision, with capabilities intended to support higher-quality submissions and more strategic engagement with carriers.
Joe Peiser, CEO of Commercial Risk at Aon, said the future of broking will depend on the ability to scale intelligence alongside expertise.
“Aon Broker Copilot reflects how Aon is undertaking one of the most ambitious digital transformations across the broker universe. The platform is the next step in predictive broking, enabling our brokers to operate with greater precision, consistency, and insight to deliver better outcomes for our clients around the world,” he said.
As brokers increasingly contend with ethical and regulatory expectations surrounding AI, concerns about bias, transparency, and explainability in algorithmic decision-making have come to the forefront.
In response to this, a growing number of insurance professionals advocate for a hybrid approach, where AI tools support but do not replace human judgement.
“We’re redefining how capital matches risk, harnessing digital innovation to deliver faster, smarter solutions that help our clients tackle emerging challenges before they escalate,” Peiser said. “By staying ahead of new and evolving threats, we ensure our clients are resilient, informed and primed to grow in a world where their most valuable assets are now intangible not physical.”
The platform is being introduced first with Aon’s US National Property and London Global Broking Centre Property teams. It will roll out to other business lines and regions in 2025 and 2026.
Broker Copilot follows the earlier release of Partner Risk Insights, another digital initiative from Aon, aimed at helping firms manage third-party risks across their supply chains and partner networks.
Aon Broker Copilot is positioned as part of the firm’s wider 3x3 Plan. As part of this initiative, Aon committed US$1 billion in 2024 to support decision-making across Risk Capital and Human Capital areas, with a focus on using AI and analytics to convert data into actionable insights.
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