Digital insurance provider Roamly has been appointed a coverholder at Lloyd’s of London, gaining delegated underwriting authority to issue policies backed by the Lloyd’s market.
The move is expected to strengthen the company’s position in the growing on-demand and shared mobility sectors.
The designation allows Roamly to underwrite risk directly on Lloyd’s paper, expanding its capacity to develop insurance products tailored to marketplace platforms, including carsharing, RV rentals and other peer-to-peer or commercial mobility models.
“This appointment positions Roamly to introduce new offerings faster and with greater credibility,” said Jeff Cavins, CEO of Outdoorsy Group, Roamly’s parent company. “It expands our marketplace offerings to partners and provides greater value to customers who are embracing new ways to travel and share assets.”
The coverholder status brings Roamly into a select group of insurance providers recognized by Lloyd’s for meeting its underwriting, compliance, and governance standards. The designation also signals increasing interest in insurance solutions for platform-based business models, where traditional policies may not address the operational complexities of multiple users, assets, and transactions.
Christopher Moore, president of Apollo ibott 1971, a syndicate within Lloyd’s that supported Roamly’s application, said the partnership is aligned with the goal of developing long-term insurance solutions for emerging risks.
“Roamly has a track record for introducing new, high-quality offerings to niche markets like on-demand, shared marketplaces,” Moore said.
The company said Lloyd’s approval will enable it to respond more quickly to market needs and build tailored products for clients across the US and Canada. It also noted that access to Lloyd’s financial strength and global reach enhances its ability to serve platforms operating in dynamic and regulated environments.
The appointment comes amid growing demand for insurance products designed for shared-use assets, such as vehicles that are both personally owned and made available for short-term rental. Roamly said it plans to expand its offerings in the broader mobility and digital marketplace sectors, where insurance availability remains a key constraint to growth.
With the Lloyd’s designation in place, Roamly said it is positioned to scale its specialized underwriting in support of new transportation and rental models, while maintaining direct access to a global risk capital platform.
