The new Lemonade Car product is initially available in Illinois, with plans to launch in Tennessee next. Lemonade said that it will eventually roll out the product nationwide.
News of Lemonade’s plan to introduce its own auto insurance product first broke in April.
Through the proprietary Lemonade app, users can purchase Lemonade Car. New insurance bundles featuring Lemonade Car allow customers to purchase auto insurance alongside the insurer’s home, renters, pet, and/or life products.
The app itself has been updated to be part of the Lemonade Car experience, using telematics to measure how much and how safe policyholders drive. Drivers with low mileage and safe driving behavior will be given lower rates. It can also provide drivers with 24/7 roadside assistance, real-time crash detection, and dispatch of emergency services, a release said.
“We stood up entire teams to handle tows, repairs, body shop services, as well as support for the 24/7 roadside assistance and emergency services we now offer,” said Lemonade co-founder and CEO Shai Wininger. “Providing a best-in-class car claims experience means being there for your customers 100% of the time, with surprisingly fast service and lots of empathy.”
In addition to these features, Lemonade Car will reward drivers with better rates and coverage if they own electric vehicles or hybrid cars, as part of the company’s longstanding commitment to never invest in fossil fuels and polluting industries. A portion of Lemonade Car’s earnings will also be used to fund reforestation to offset customers’ carbon emissions.
“We wanted to introduce a product that will not only reinvent how people buy car insurance, manage their policy, and file claims, but also do something good for the planet,” commented Wininger. “Since we can’t stop using cars just yet, we will help compensate for the CO2 emitted from our customers’ cars by financing reforestation on an ongoing basis. Using the telematics technology in our app, we’re able to estimate how much carbon dioxide is emitted by each ride, and plant trees accordingly.”
