The insurance industry's charity work often goes unnoticed - but it has a number of successful campaigns, including Insurance United Against Dementia (IUAD). In this video, Insurance Business TV catches up with David Carey, managing director, mid-corporate UK at Allianz and an IUAD ambassador, as well as Annali-Joy Thornicroft, chief executive at The Insurance Charities, to find out how their collaboration was formed, to share moving stories, and to find out what you could do to support the cause.