Insurtech startup Worry+Peace has rebranded as Peaccce.com, a move it has described as “putting all thought of “worry” behind it.”
According to Peaccce, the three Cs stand for claims, cover and cost – three fundamental aspects of insurance.
“I’ve obviously been around a while – this venture was entirely new and different,” said James York, Peaccce’s founder. “Honestly, to call it a journey would be an understatement. No longer a one-man band. That’s all changed. So, I wanted us to make a statement. It’s totally unique but I wanted to retain connection to my experience.”
The rebrand comes after the firm received around £500,000 of angel investment over the course of 2021 from several major investors. The investments have been used to fund the continued growth of the firm’s headcount and technology. The startup was spun out of an intermediary to focus on getting more out of a set of tools originally built to help York distribute engagement ring insurance, market he exited in 2020.
Peaccce, which bills itself as “the social network for insurance”, provides insurance search and comparison services, as well as an insurance wallet.
“Peaccce was born, literally, during the pandemic,” York said. “Looking back, obviously a lot of ’worry.’ That word had to go. This also cuts the ties to a brand’s insurance-selling past. I am so grateful to our great group of angels and with their continued support, helping us create heaps of value, I’m proud to be building a team of peacccekeepers. Our name is now simpler, and reassuringly relevant.”
