British insurtech INSTANDA has appointed Liz Prior (pictured above) as chief financial officer. Her appointment to the executive leadership team comes at a pivotal time, as INSTANDA moves to expand its presence across Europe, Japan, and the UAE, along with enhancing platform capabilities through the latest $45 million fundraising led by Toscafund.
Prior has over 13 years of experience in insurance, most recently as managing director at Hiscox Guernsey. In her new role, she will be responsible for developing finance and business strategies that are in line with INSTANDA’s mission to accelerate innovation within the insurance sector, working closely with the company’s management team, board, and investors to achieve this objective.
“Liz will be a tremendous addition to the INSTANDA business,” said INSTANDA CEO and co-founder Tim Hardcastle. “Her proven leadership, outstanding technical ability and exceptional commercial judgement will be integral to our expansion plans. I am delighted to welcome Liz and look forward to her many contributions as we scale and grow our business to new levels.”
“INSTANDA is unique in so many ways and known for embracing the very best people and technology to help deliver an exceptional service to over 75 clients,” added Prior. “Their innovative and convention-challenging approach appealed to me, and it is very exciting to take part in their growth journey. I am looking forward to my new role and the opportunities that lie ahead.”
