There is a new digital proposition available to insurance companies – one that promises to help them bring products to market within just a few months.
The offering, known as Digital Booster, comes from CRIF Decision Solutions and is powered by digital insurance enabler YOLO. The proposition has just been launched in the UK but is already well-established overseas with more than 20 insurers already on the platform.
In a release announcing the launch, the company noted the expanding digital market and the need to draw on connectivity to appeal the changing customer base. Speed to market has become ever more critical with consumers expecting to buy and manage their insurance cover based on their specific need and with the minimum amount of clicks.
According to CRIF Decision Solutions director Sara Costantini, her platform is able to provide that solution thanks to optimised data management, data enrichment and applied analytics. It incorporates marketing, distribution, customer care and claims management into one solution with users reporting a 30% increase in insurance product sales penetration.
“Our platform creates highly engaging and seamless insurance experiences built around connectivity,” said Costantini. “We pride ourselves on delivering an end-to-end digital proposition that matches today’s customers’ needs. Built for multi-product and designed to provide cross-selling opportunities, Digital Booster can help boost any business by digitalising its offering and accelerating the digital distribution of new on-demand and pay-per-use covers.”
