It’s been a busy mid-year for the Chartered Insurance Institute (CII) – recently announcing changes to its bye-laws and board composition; introducing a new application and renewal process for corporate Chartered status; and rolling out a website dedicated to celebrating the institute’s heritage.
Now the CII has released a guide to digital ethical standards, with the new code of ethics setting out the core areas of responsibility for insurance professionals in the digital age. It has been designed to provide a framework of principles ensuring that client interests remain the focus of technological progress.
“As a profession, we earn the trust of the public by understanding their needs and providing products, services, and advice that puts them at the centre,” said CII chief executive Sian Fisher.
“The public rightly judges us by the whole experience they receive, including how they feel their data may be used, the fairness of our decision-making, and the transparency of our communications. A clear and consistent ethical approach becomes ever more important as elements of our service are increasingly delivered digitally.”
Offering guidance on how to navigate conflicts of interest, the resource will also help insurance professionals consider the wider ramifications of their digital initiatives. In addition, the code of ethics addresses the issue of digital technology’s innate bias.
The guide was developed by the CII’s Digital Ethics Forum, which consists of digital and policy experts from the likes of the Association of British Insurers, British Insurance Brokers Association, Aviva, Worry+Peace, and Capital Law.
