SME insurance provider Simply Business has launched its latest television advertisement.
The new ‘Simply The Best’ campaign reimagined Tina Turner’s 1980s hit ‘The Best’ to convey the reassurance that comes from knowing one’s business is appropriately insured. The ad transformed the familiar line “simply the best” into “Simply Business” along with other lyric modifications.
Directed by filmmaker Fred Rowson through Blink, the advert was developed in collaboration with creative agency Truant. Building on Simply Business’s previous campaigns, including the ‘You Name It. We Insure It’ edition, the new ad maintains the company’s upbeat tone to make the category feel less daunting for small business owners.
“We believe small business owners deserve the best in every respect – from their insurance experiences to the economic conditions to thrive – and everything in between,” Simply Business UK chief operating officer Bea Montoya commented. “Accounting for 99% of all British businesses, we all win when we set SMEs up for success.”
Coinciding with the campaign launch, Simply Business has opened applications for its annual Business Boost competition, which awards one small business a £25,000 cash grant. Over the past four years, Simply Business has awarded more than £85,000 to small business owners through this initiative. Entries for this year’s competition are open until October 15.
“Our latest ad is all about showcasing that great feeling of knowing your livelihood is protected while bringing a smile to faces along the way,” Montoya added. “We’re proud to offer simplicity, choice, and value to our customers, and doing our best for SMEs is at the heart of everything we do.
“We’re delighted, alongside our new ‘Simply The Best’ TV ad, to once again be launching our annual £25,000 Business Boost grant – a game-changing cash injection which we have seen have a profound impact on our previous winners.”
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