Expanding into the commercial cover sector, Ripe Insurance has launched a flexible insurance product for owners of small businesses.
Called “Ripe Insurance for Small Business,” the new product – which is customisable and purchased via Ripe’s insurtech platform – provides public liability and employers’ liability cover for more than 300 trades and professions. The policy comes with free accidental death insurance worth £10,000.
“We have carried out detailed analysis to understand what small businesses actually need,” said Ripe Insurance chief executive Colin Whitehead. “Put simply, owners want to know they have the right protection, but they don’t want to waste money on unnecessary cover or go through unbearably long quote processes. And they are tired of poor service.
“Our aim is to appeal to the five million businesses in the UK with 10 employees or less by allowing them to build their perfect insurance policy. From builders to accountants, dog walkers to window cleaners, we will offer the cover they actually need at a competitive price.”
Whitehead added that they understand the pressures faced by small firms and will offer “extremely busy” business owners and managers simplicity, speed, and service.
Ripe, formerly the JRW Group, previously said it has huge plans to grow into new markets. Aside from its rebrand in September, Ripe also has new offices at its Manchester headquarters to accommodate further growth.
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