The life insurance broking giant Reassured has announced its partnership with Winston’s Wish, selecting it as its primary charity partner. The collaboration focuses on providing crucial support to children bereaved by the loss of a parent or guardian.
Winston’s Wish has been a beacon of hope since its inception in 1992, offering a lifeline to children facing one of life’s most distressing events. In 2023, the charity significantly expanded its reach, assisting over 62,000 young individuals through its comprehensive suite of services, which includes live chat, phone support, and a wealth of online resources.
In the same year, Reassured played a pivotal role in arranging life insurance policies that delivered more than £50 million in benefits to families dealing with the heartbreak of losing a loved one or facing a critical illness diagnosis. With over 100 children losing a parent daily in the UK, the need for such support is both stark and continuous.
Mark Townsend, chief executive officer of Reassured (pictured), commented on the partnership and said: “There’s a profound synergy between our work at Reassured and the goals of Winston’s Wish. We’ve seen firsthand the devastating toll the loss of a family member takes on our clients. By ensuring they have the right cover, we can alleviate some of the financial burdens during these challenging times.”
In a Press release, Reassured noted the decision to partner with Winston’s Wish was heavily influenced by impactful case studies presented by the charity, which highlighted how its interventions have drastically improved the lives of many children.
“The stories we’ve heard from Winston’s Wish were incredibly moving. It’s clear that their support can truly transform the lives of young people facing immense challenges,” said Townsend.
At Reassured, he said, the commitment to helping customers navigate the most difficult circumstances extends beyond mere business transactions. “It is heart-wrenching to consider the profound impact that the loss of a parent can have on a child. Our support for Winston’s Wish is an extension of our commitment to those in need, providing not just financial relief but also emotional and practical support.”
The Reassured team’s active participation in charitable acts—ranging from marathons to bake sales and community contributions—underscores its widespread commitment to making a positive impact, influenced by the poignant stories of families they encounter.
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