The Insurance Day for Dementia returns this year on November 28, with the Z Zurich Foundation pledging to match every donation up to £100,000 to boost support for Alzheimer’s Society’s critical work. Organised by Insurance United Against Dementia (IUAD), the annual industry-wide initiative rallies the insurance sector in raising awareness and funds to tackle the impact of dementia, a condition nearly one million people in the UK live with.
Participating firms – including PIB Group, Legal & General, Premium Credit, Lockton, WTW, Greenkite, and Sedgwick – have already signed up for a variety of fundraising activities. The event highlights the disease’s far-reaching impact, as dementia affects nearly half of the 300,000 individuals working within the UK insurance industry, either personally or through a loved one.
“We are really grateful for the generous support of the industry when it comes to supporting Alzheimer’s Society and IUAD,” said Richard Dudley (pictured), IUAD board chair and incoming group chief broking officer at BMS Group. “It’s vital now more than ever before to help Alzheimer’s Society raise funds to continue work within the research space to create a hope for a better tomorrow.”
This year’s Insurance Day for Dementia offers multiple participation options, including organising workplace fundraisers, committing a £5,000 corporate donation, or volunteering at one of 11 train stations across the UK. A special Lunch and Learn webinar will also be held, featuring Dr Richard Oakley, associate director of research and innovation at Alzheimer’s Society, alongside industry figures Dave Carey and Julie Godley, who will share their personal insights into dementia.
In a show of further support, Z Zurich Foundation will not only match contributions up to £100,000 but also donate an additional £5 per person for actions taken on the day – such as attending the webinar, a Dementia Friends session, or volunteering – up to £10,000.
“Supporting such an important industry event, championed by our colleagues in Zurich UK, is an honour for us,” commented Mark Heasman, head of engagement at the Z Zurich Foundation. “Through our matching campaign, every donation goes twice as far, which we really hope is an incentive for people to dig deep and give generously.”
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