Announcing its second M&A deal of the week, the Jensten Group has today revealed its acquisition of MORE Telemarketing – a specialist insurance telemarketing business. Specialising in the SME and corporate space, MORE Telemarketing will boost Jensten’s capacity to drive high levels of organic growth across its retail division.
In a Press release, Jensten noted that the firm’s MD Mark Powell will remain with the business, stepping into the role of newly created role of lead generation director and reporting to James Hill, group marketing director.
Commenting on the deal, Powell said: “Over the past five years we’ve built a capable team and an operating model that delivers consistent results. Joining Jensten makes strategic sense for us; combining our joint expertise and abilities creates a capability that is greater than the sum of its parts. We’re really excited to work with the team to deliver growth.”
In his new role, Powell will continue to lead a growing team which will work closely with the MDs of Jensten’s centres of excellence to identify strong opportunities within the regions and the group’s specialist sectors.
Also discussing the deal, Hill highlighted that ultimately Jensten is a sales and marketing business, with an emphasis on growing organically.
“Our ability to generate opportunities in our target areas is central to our aim of outperforming the market in achieving high rates of organic growth,” he said. “This is a strategically important acquisition for us; by combining MORE’s lead generation expertise and technology with our data capabilities, sector-specific propositions and regional centres of excellence, we’ve built a capability to drive further significant growth at pace.”
Alistair Hardie, Jensten Group CEO added: “As we build a connected broker of scale, the ability to continually generate new business opportunities is hugely important to us. This acquisition is reflective of our broader approach across the group - to build lead generation and growth capability for all parts of our business. In a crowded marketplace we know our innovative approach makes us stand out to clients, potential employees and brokers looking for a home.”
