Chartered insurance broker Partners& has announced the roll-out of its augmented reality (AR) portal that gives private clients and businesses access to a range of cyber security information.
The CyberSpace portal, which is accessible through a QR code or URL, works as an exhibition stand for the company’s products. It includes videos, fact sheets, and downloadable content that can help families and business organisations mitigate the risks of cyberattacks.
Once inside, users are greeted by Partners& risk management partner Matthew Clark, who will serve as a “3D hologram virtual concierge.” The portal also allows for guest interaction with Clark answering questions and guiding users to different areas of the portal. This virtual concierge element is thought to be the first of its kind in the AR sector, according to Partners&.
“The threats posed by cyber risk aren’t limited to companies and organisations anymore,” said Clark. “Families and individuals are coming to terms with identity theft, online fraud, and privacy breaches, too.”
“As an advice-led consultancy, we’ve developed CyberSpace, a rich source of advice, tools, risk management and insurance products, designed to help our clients to keep their families safe online, as well as protect their businesses against cyber intrusion,” he added.
The portal was created by web AR and virtual reality (VR) solutions provider Aircards, with the concept developed by Partners& marketing manager Millie Smith.
“I knew if we were talking about cutting edge issues like cyber risk and security, we needed to be presenting it in a way that showed we were comfortable in a high-tech environment,” said Smith. “We’re dealing with fast-moving, ever-changing issues here and AR felt like the right medium to deliver that message to our clients.”
