The Global Cyber Alliance (GCA) has announced a new partnership with Amazon aimed at bolstering consumer education on scam identification, prevention, and the importance of reporting scams among young adults in the 18-25 age group.
Both GCA and Amazon are actively engaging with this community to gain insights into their needs and vulnerabilities. They aim to understand the attitudes, behaviours, and habits of young adult internet users, particularly in regard to cyber hygiene and scam awareness.
Despite their familiarity with the digital landscape, young adults are still susceptible to scams and various cyber threats, GCA said. The 2022 Better Business Bureau Scam Tracker Risk Report revealed that people aged 18-24 reported the highest median dollar loss ($220) compared to all other age groups, representing an increase of nearly 30% from the previous year's figure of $170.
GCA and Amazon share a common interest in providing targeted scam prevention resources and solutions for this tech-savvy community, which was born during a time when the internet was just gaining widespread use, making them some of its most active users.
Both organisations emphasise that effective combating of scams and online fraud requires collaboration from various stakeholders. This joint initiative welcomes participation from other like-minded organisations that share the vision of creating a safer and more secure digital world. Interested parties are encouraged to contact GCA to learn more about how they can contribute.
“We are excited for this collaboration with Amazon,” said Brian Cute, chief operating officer and director of the Capacity & Resilience Program at GCA. “With its global community, it is a leading organisation and key stakeholder for spreading cybersecurity awareness to help us achieve our commitment to building a safer, more secure world. Reaching the true digital native generation is a great challenge for an organisation like GCA, and we hope our work with Amazon will help us meet audiences where they are.”
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