Association of British Insurers welcomes new member

Partnership expected to drive cyber resilience and awareness

Association of British Insurers welcomes new member

Cyber

By Josh Recamara

Cowbell, a provider of adaptive cyber insurance, has joined the Association of British Insurers (ABI).

Commenting on the move, Simon Hughes (pictured above), senior vice president of global distribution at Cowbell, said that joining the association will allow the company to foster greater trust and transparency and drive innovation.

Cowbell specialises in cyber insurance for small and medium-sized enterprises and middle-market businesses. It provides AI-driven risk assessment and cyber insurance policies designed to help businesses manage cyber-related risks.

“Cowbell is committed to protecting UK businesses against persistent and continuously evolving cyber threats,” Hughes said. “With AI-driven risk assessment and tailored cyber insurance solutions, we empower businesses to stay resilient in an increasingly digital world.”

The ABI has more than 300 member firms and works with the UK government, HM Treasury, regulators, consumer organisations and NGOs. It promotes the value of the insurance sector in supporting the economy and works to enhance public understanding of insurance and long-term savings. The association also collaborates with its members to address industry challenges, improve market practices and strengthen protections for businesses and consumers.

Laura Hughes, head of general insurance policy at the ABI, said they are looking forward to working with Cowbell to mitigate cyber threats.

Cowbell has seen expansion both in the UK and the US in recent years. In 2024, it expanded its cyber insurance solutions to cater to mid-market businesses in the UK.

The company also received a $60 million funding boost from Zurich Insurance Group meant to expand its operations and strengthen its cyber resilience services.

 

 

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