The UK insurance broking market is evolving rapidly – and to ensure it keeps up with the pace of change,
Zurich has shaken up the way it deals with broker business.
The firm has today revealed that it will be “evolving” its distribution strategy and also simplifying its distribution team – the move will see it now focus on two broad types of brokers: UK national and local brokers, and global brokers whether they be in London or in other locations across the UK.
As part of the switch Graham Boffey joins Zurich as UK head of distribution – he was previously a consultant with KPMG and has also held a number of senior roles at
Aviva. In his new position he will be responsible for developing Zurich’s approach to regional and local general insurance broker distribution, while also leading the life and savings distribution teams.
Meanwhile, national and regional general insurance broker relationships will fall under the guidance of Roy Standish – his efforts will focus on enhancing local presence. In addition, Caroline Pritchard will lead a team that focuses on global brokers with representation across the country.
In a release announcing the changes, Zurich revealed that David White would move into the newly created role of head of retail management, co-ordinating the firm’s strategies; while Conor Brennan becomes director of business development in the hope of developing strategic partnerships.
The insurer is adamant that the changes do not reflect any disregard for the broker segment and are instead designed to “retain its customer and distributor focus.”
“This latest step in Zurich’s General Insurance distribution strategy builds on changes made over the past two years,” it said. “The model is becoming more flexible, to meet the changing requirements of brokers and customers, and also the evolving nature of the way people like to balance their work and home lives.
“Zurich remains committed to the broker market across all customer types and sizes, and this evolution of its distribution team should be seen as proof of its commitment to growing its broker relationships. Brokers will be informed directly about any changes relevant to their regular contact points with Zurich.”
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