There is a new head of sales at motor claims solutions provider Auto Legal Protection Services (ALPS).
The firm has appointed former Applied Systems director of corporate accounts Lyndon Willshire (pictured) to the role. Willshire boasts more than 30 years’ experience in the industry including more than 20 years at DAS as head of corporate partnerships and then head of sales and marketing.
“The claims and legal expenses market in particular is undergoing massive change; it is an exciting time to be involved in the industry for those players like ALPS who are getting it right,” he said. “ALPS has a great reputation amongst brokers for its partnership approach to developing and marketing innovative products that puts the customer experience first, so I am looking forward to bringing my experience to bear in working closely with our customers and partners to understand their needs and develop innovate market leading solutions in this market that are truly customer led.”
In his new role, Willshire will lead a nationwide team of business development managers with the aim of improving value propositions for insurance brokers.
“I am delighted to welcome Lyndon to the leadership team here at ALPS,” said Lee Riley, ALPS CEO. “He has a reputation in the industry for fostering a market leading and service led culture which will be instrumental in the future growth of ALPS as it develops further innovative partnerships with leading broker firms. His appointment and vast experience in the industry reflects our commitment to attracting and retaining the best talent. He is an excellent addition to the team and I am excited to be working alongside him to grow and develop our sales proposition.”
