The JRW Group has rebranded and will now be known as Ripe.
In addition to its new identity, Ripe also has new offices at its Manchester headquarters to accommodate further growth. Last year – which saw a 26% rise in gross written premium from £7.3 million in 2015 – was the ninth consecutive year of growth for Ripe.
Managing director John Woosey said the rebrand will consolidate the insurer’s existing products in time for the firm’s next wave of growth. Currently Ripe offers 10 insurance products.
“Since we launched 20 years ago, our approach has always been about using cutting-edge technology and digital marketing expertise to enter niche insurance markets and bring consumers a better product, competitive pricing, and a slicker online experience,” said Woosey.
He continued: “The Ripe rebrand brings all of these aspects together under one parent brand and gives us an exciting platform to launch our many new products.”
Aside from new offers, Ripe also plans to invest further in its digital channels and use of technology such as advanced pricing algorithms and robotics.
“Our robotics, analytical tools, and pricing algorithms are integral to us when it comes to researching the markets we enter,” explained Ripe executive chairman Paul Williams. “This technology enables us to thoroughly understand exactly what type of product and cover options consumers need and build a tailored offering based on those needs.”
For Woosey, the rebrand is Ripe’s “turbo button” in terms of growth. To date, the digital niche insurer has more than 180,000 policyholders.
“We have huge plans to grow Ripe into new markets in the UK and new territories globally,” added Woosey.
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