Insurance broker Sutton Winson (SW) is sporting a new look, having launched its new logo and website as part of the company’s brand refresh.
‘Our new-look visual identity provides a fresh and modern take on our old brand, while our updated [brand] framework sees evolved company values and a whole new brand proposition,” noted SW marketing manager Ben Nicol in a release.
“Both of these elements bring our people and our clients to the forefront and allow us to confidently demonstrate what we do, why we exist, and the value we add.”
According to SW, which recently came under the Acrisure umbrella, the rollout marks the completion of an 18-month project.
“We’re really excited to share our newly refreshed brand with our clients and insurance partners,” said Nicol. “When approaching this project, it was extremely important for us to evolve our brand to reflect people’s ever-changing insurance needs, while not losing sight of who we are and why our clients continue to choose us year after year.”
SW managing director Gareth Roberts, meanwhile, had this to say: “We’ve spent over 65 years building a business and brand that’s well respected for our people’s expert knowledge and integrity. Working as one team, we take time to get to know each of our clients and ask intelligent questions to truly understand what they need.
“For us, it’s about using our expertise to push possibilities and help our clients to make more informed choices that will serve them best. I’m excited about how our newly refreshed brand will enable us to continue to grow and deliver expert advice to our clients, shaped around them.”
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