Specialist cycling insurer Bikmo and online cycling encouragement community Love to Ride have entered a three-year partnership that aims to get more people on bikes and improve education on cycling safety.
Love to Ride’s online platform runs various free campaigns all year round. It supports people to overcome their barriers and experience cycling’s benefits. To date, it has engaged over 570,000 people worldwide, including 132,000 new riders.
Through participating in Love to Ride’s campaign, users accumulate points in order to win prizes. As part of the partnership, Bikmo will offer several prizes, including Sold Secure gold-rated Hiplok bike locks, as well as a £200 Freewheel voucher to spend in a local bike shop. Members of Love to Ride can also take advantage of discounts on Bikmo cycle insurance.
Bikmo employees will also join Love to Ride’s Cycle September challenge, where individuals and workplaces compete nationally and worldwide to earn the most points by riding their bikes and encouraging others to join them.
Bikmo will also provide Love to Ride members with educational resources and essential tips, such as how to lock up their bike correctly.
‘’Our team is made up of enthusiastic riders, from every discipline you can think of,” said David George, CEO of Bikmo. “In addition to offering Love to Ride members with prizes for their challenges and exclusive savings on our insurance policies, we'll be bringing our expertise on key subjects for keeping your bike safe.”
The campaign comes ahead of the 26th UN Climate Change Conference that will be held in November. Road transport has been identified as one of the top sources of greenhouse gas emissions, and Love to Ride committed to converting more car journeys to bike trips in a bid to reduce emissions globally. The organization also supported people to save an estimated 3.5 million kilogrammes of carbon by riding for transportation, or roughly the same impact of 162,701 trees in a year.
“’We’re looking forward to partnering with Bikmo to get more people enjoying all the benefits of riding a bike,” said Sam Robinson, director of Love to Ride. “We think our UK riders will greatly benefit from discounted access to their insurance and educational resources to keep their bikes safer.”
