For the first time, brokers across the UK will have access to Saga’s health insurance proposition.
Through what the Kent-headquartered provider calls “Health Insurance Introductions,” brokers will have a new option to offer to clients aged over 50. A direct broker referral process will see brokers receiving up to 30% commission for all confirmed, converted sales.
Saga said its health insurance customer team will be contacting prospective policyholders once the referrals are made. Brokers, who are assigned a personal introducer code, can continue to enjoy commissions for a further two years if the insured renews their policy.
According to the British insurer, the new scheme achieved a quote-to-policy conversion rate of over 40% during a recent trial phase.
“I am excited to launch Saga Health Insurance Introductions and to be able to work with specialist health brokers,” commented Saga head of health marketing and sales development Simon Hanson. “I am very proud of Saga health insurance and what it offers – high quality cover and service for over 30 years.
“Our Saga customers are evolving and our health insurance products and how we offer them must also progress to compliment this.”
The initiative comes barely two months after APRIL UK’s exit from the country’s private medical insurance market.
