RSA Insurance has unveiled a new regional trading structure in preparation for the merger between its commercial lines business and NIG, set to take place at the start of next month.
As part of the restructuring, Moira Spencer and Deena Hemming will serve as trading directors for the North and South regions, respectively. Under the oversight of regional director Steve Scott, the two will be in charge of their respective territories’ profitability, growth, and broker relationships.
In the North, Spencer will oversee the merged teams from RSA and NIG in various locations: Glasgow under Iain Geekie, Leeds managed by Paul Berry, Manchester helmed by Aron Thompson, and Birmingham led by Paul Lovatt.
The South region spans the London team under Louise Field, the Outer London unit – covering Watford, Maidstone, and Horsham – headed by Beki Colyer, and the Bristol operations. Currently RSA is looking for a regional manager for Bristol.
Alan Houston, meanwhile, will step into the new role of strategic sales and accounts director to develop the commercial lines central sales strategy that will guide the regional teams.
According to RSA, the redesign of its commercial lines division adheres to three core tenets: prioritising broker interactions, maximising their collective strengths, and creating avenues for expansion.
Another change following RSA’s swoop for NIG from Direct Line Group is Steve Salter moving from his position as South regional director to become the trading director for large & complex accounts.
“We are making excellent progress in preparation for the integration of NIG into RSA and are ahead of our planned schedule,” RSA commercial lines managing director Sonya Bryson (pictured) said in an emailed release. “Key to this is ensuring we establish a business structure that presents one face to the market and ensures we can provide a seamless service to our broker partners from day one.
“By combining the best of both businesses, we aim to be the best commercial and specialty lines insurer in the UK by the end of next year, and this new structure demonstrates our commitment to regional trading with brokers as part of our drive to outperform the market.”
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