Revealed: The world’s most valuable insurance brand

Whoever said there’s nowhere to go but down when you’re at the top surely didn’t have insurer Ping An in mind. The Chinese firm has kept its place in the latest Brand Finance Insurance 100, thanks to its 93% surge in brand value to US$50.5 billion.

Launched in association with Insurance Business, the 2019 edition of the annual report features not only the listing of the top 100 insurance brands but as well as sections on brand value by country, performance by sector, and Brand Finance’s brand valuation methodology.

The 26-page document shows Ping An ahead of China Life and Hong Kong’s AIA for life insurance, while the top insurers for property and casualty are Ping An, German group Allianz, and US company GEICO. In reinsurance, Hannover Re and Munich Re are behind top-ranked Swiss Re.

Overall, the most valuable insurance brands are Ping An, Allianz, China Life, Paris-headquartered AXA, AIA, CPIC (China Pacific Insurance Company), PICC (People’s Insurance Company of China), GEICO, Zurich, and American enterprise Allstate.

It is no surprise then that China leads the pack in terms of total brand value. The Asian giant is followed by the US, Canada, the UK, and France.

Copies of Insurance 100 2019 can be collected from Stand B84 – where you’ll find the Insurance Business UK team – at the ongoing British Insurance Brokers’ Association conference and exhibition in Manchester.