Recently rebranded Ripe announces new insurance policy

Process involves six clicks and no brokers

Recently rebranded Ripe announces new insurance policy

Insurance News

By Terry Gangcuangco

As part of its next wave of growth cited by the firm when it rebranded last month, insurtech specialist Ripe Insurance has introduced a new product called Ripe Valuables.

One of several offerings being rolled out before year-end, the tailor-made insurance policy covers jewellery and watches. Ripe, whose digital business model takes brokers out of the picture, promises lowest-price-guarantee, unlimited international cover, and a quote in six clicks.

“After a large amount of painstaking preparation, the Ripe Valuables offering is here,” announced Ripe Insurance chief executive Colin Whitehead. “We’ve planned to move into this space for quite some time as it is the logical next step – considering we insure people’s passions, it makes sense that we also insure their treasured possessions.”

Explaining the ‘six clicks’ quote process, Whitehead said: “We really try to cut out the lengthy proposal forms associated with traditional insurance, which is why the process is so quick. And because we’ve removed the underlying traditional insurer overheads, we offer the competitive prices too.”

The CEO’s challenge: “If you happen to find the same level of cover and policy terms elsewhere for less, we’ll refund the difference.”

Whitehead added that 2017 has been a pivotal year for Ripe. “It’s been ‘all systems go’ as we accelerate the launch of new products – all while maintaining an “Excellent” rating for quality, service, and value on Trustpilot,” he said.


Related stories:
The JRW Group rebrands as Ripe
Ripe names CTO and technical architect

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