Close to 60 jobs have been saved in Sheffield after a telemarketing firm swooped to hire staff from an insurance company that collapsed little over a month ago.
According to a report at Bdaily.co.uk, the chief executive of Ant Marketing heard about the fall of Leopold Health Ltd and immediately started to offer its former employees positions at his firm. In some cases, interviews were even carried out on the same day that the employees had been told their jobs had been lost – with around 26 full- or part-time jobs offered initially and a further 30 recruited since.
Speaking to the publication, one of those hired, Gareth Millar, who was previously with Leopold for a mere eight weeks, commented that he was under the impression the firm was doing well and doubling its fees month on month – only to be told on April 26 that desks had to be cleared. He described it as a “shock” but the next day he had an interview with Ant Marketing and started with the company.
Perhaps the effort was boosted because Anthony Hinchcliffe, the chief executive of Ant Marketing, himself suffered the shock of a redundancy earlier in his career. As such, the company’s training manager Joey Underhay commented that: “he was determined to help the staff as he knew exactly what they were going through.”
As a result of the changes, Ant Marketing now employs around 400 staff for a variety of international and national campaigns.
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