Auto insurance and telematics provider More Th>n Sm>rt Wheels has joined up with road safety initiative Good Egg Drivers to help promote road safety among the youth who are learning how to drive.
More Th>n Sm>rt Wheels, a subsidiary of
RSA, will be sponsoring a series of interactive workshops by Good Egg Drivers, enabling UK schools to offer free safety guidance to student drivers. The Good Egg Drivers organization is endorsed by RoadSafe, Road Safety GB, BRAKE and the London Road Safety Council.
The interactive sessions include a lecture on the importance of car control from racing driver Christie Doran, teaching learners to differentiate between the race track and real roads. Also included are videos on how to spot someone who is driving while intoxicated and what happens when somebody who isn’t wearing a seatbelt figures in a collision.
According to the insurer’s data, drivers aged 17-24 are involved in a quarter of all road accidents in the UK and more than seven individuals in that age range are killed each day. Fortunately, the data also shows that having a telematics device, also known as a ‘black box’, installed, can reduce accidents by up to 20 per cent.
According to Kenny Leitch, global telematics director of RSA: “Peer pressure is one of the biggest causes of accidents as inexperienced drivers are encouraged by their friends to drive faster and beyond their driving skill level.
“We hear repeatedly from our SM>RT WHEELS customers that their black box gives them the excuse to resist peer pressure as they will not receive their cash back if their driving scores deteriorate and this is an acceptable excuse in their friends’ eyes.”
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