Insurer More Th>n is giving £1 million to the Royal Society for the Prevention of Cruelty to Animals (RSPCA) following its pledge to donate £50 for every pet insurance policy bought since 2014.
The donation from the RSA subsidiary will be spent for the rescue, rehabilitation and re-homing of the UK’s unwanted pets, including 1,500 dogs from puppy farms.
More Th>n is also donating six weeks of free pet insurance cover for every dog and cat rescued from an RSPCA centre and an additional £20 for each renewed policy.
The insurance firm said the funds could be used for RSPCA inspectors’ wages and training, veterinary nurses, dog food, animal hospital bills and the operations of re-homing centres.
“We always try to encourage responsible pet ownership through our campaigns so having the RSPCA as our charity partner is a great fit,” said Chris Bainbridge, pet product manager at More Th>n.
“Hitting this significant milestone is something our customers and staff are really proud of and we will continue to raise as much money as we can for this fantastic, worthwhile cause.”
Sam Gaines, leading pet specialist at the RSPCA, said that More Th>n’s donation shows the determination of the insurer and its customers to stop animal cruelty and neglect.
“Every year we rescue, rehabilitate and re-home thousands of pets who have been neglected and cruelly treated and we wouldn’t be able to help any of those animals without generous donations like this one,” Gaines said.
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