Protection advice specialist LifeSearch has entered a partnership with Knight Square Insurance Brokers (KSI) to offer individual protection services for KSI’s employees, clients, and a broader consumer base.
KSI, part of Emeria UK — a major player in residential real estate services — provides a range of specialised insurance products for property management companies, landlords, tenants, and resident associations.
Through the partnership, LifeSearch will add to KSI’s service portfolio by offering tailored protection advice to micro-SME clients, focusing on products such as key person cover, partnership protection, and executive income protection. The goal is to help small business clients safeguard their operations by protecting critical personnel.
LifeSearch will also support other companies within the Emeria UK group by delivering protection advice directly to consumer clients. This additional layer of service is intended to broaden KSI’s reach and offer enhanced protection options to end consumers. LifeSearch’s advisers will provide support on a range of products, including life insurance and income protection.
“LifeSearch prides itself on making the process of purchasing protection simpler and more efficient, so we’re delighted to be partnering with Knight Square Insurance,” said Ed Axon, chief growth officer at LifeSearch. “The collaboration will create a seamless, embedded protection insurance experience to ensure a better user experience to their clients and clients’ customers.
“With Consumer Duty now over a year old, the industry continues to adapt and develop, with protection increasingly recognised as an integral part of planning. It’s more important than ever to have that ‘protection conversation’ and ensure protection solutions are accurately presented, so well-informed decisions about the cover they need are made.
“It’s a step change for the industry, and we’re very pleased to be playing a part in ensuring forward looking insurance brokers like Knight Square Insurance are delivering even more benefits for their clients and clients’ customers.”
Mike Naylor, director of insurance at Knight Square Insurance, noted the partnership’s alignment with KSI’s focus on client wellbeing.
“We absolutely recognise that the success of our clients’ businesses is dependent on the health and wellbeing of their people,” Naylor said. “That is why this partnership with LifeSearch feels like a natural extension for us, offering our clients a more holistic insurance service, with the protection expertise provided by LifeSearch.”
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