Avid Insurance has named Kristian Bartlett (pictured above) as head of sales and distribution, a newly created role within the managing general agent (MGA).
Bartlett, who previously worked at Arch, will report to Avid CEO Steve Gibson.
The company said that the role is designed to expand Avid’s distribution network, with a particular focus on growing its construction business, IIGL, beyond London and the South East.
As part of her new function, Bartlett will lead the strategy to increase Avid’s regional presence, enhance visibility in the broking market, and create additional cross-selling opportunities across existing and new trading relationships.
In 2023, Avid added business development underwriters in Birmingham and Leeds. Bartlett’s appointment follows these efforts to strengthen the company’s regional footprint.
Last July, the company also expanded its construction division with six new hires, growing its workforce by 20%.
Bartlett has joined Avid after three years at Arch, where he was broker relationship development manager. Between 2015 and 2022, he held a senior sales role at MGA Commercial Express.
His previous experience includes sales positions at Markerstudy Group and Express Insurance. He began his career in the insurance industry at Direct Line in 1999.
Bartlett said that returning to the MGA sector presents an opportunity to support IIGL’s continued growth. Avid currently has around 600 trading relationships throughout the UK and continues to invest in digital trading and bespoke partnerships to help meet evolving commercial broking needs.
Regarding the construction sector, Bartlett also noted that labour shortages and supply chain inflation continue to present challenges, with litigation and inflation applying upward pressure on rates.
However, he said that outside of certain liability classes such as scaffolding, where rates are still increasing, the construction sector remains relatively stable.
He also stressed the importance of efficient trading processes while recognising that the industry remains relationship-driven. He also emphasised that IIGL’s combination of expertise and technology positions it for future growth.
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