The Jensten Group today revealed it has embarked upon a significant transformation programme that will see the group simplify its corporate structure, systems, and brands.
The restructure will see the business reform into five key trading divisions, with the introduction of four new brands to take place over the next few months – Jensten Insurance Brokers, Jensten London Markets, Jensten Underwriting and Jensten Brokers Europe, and the retention of the Coversure brand for franchise activities.
Jensten Insurance Brokers is leading the pack and has launched today. The brand will sit alongside the Coversure Franchise business, making up Jensten’s retail operations. The wholesale division brand changes will follow later in 2022.
As per the transformation programme, Tasker Insurance Brokers, which was acquired by Jensten in September 2021, will rebrand as Jensten Insurance Brokers. Next to follow in its footsteps are two-wholly owned Coversure branches, (Huntingdon and Ilkeston) on May 23. Then, in September, HTC Associates will be brought into Jensten Insurance Brokers and trade under the Jensten brand from then on.
Meanwhile, in the newly named Jensten Insurance Brokers trading division, Advance Insurance
Agencies, Jensten’s niche personal lines broking business in the South West, and Packetts, Jensten’s regional office in Yorkshire, will retain their current brands. Other sub-brands, including Travel Risk Professionals, Enhance Insurance Services and Numark Insurance Services will also retain their separate branding.
In a Press release, Jensten Group said Robin Thomson, former managing director of Tasker Insurance Brokers, will become managing director of the larger Jensten Insurance Brokers. Matt Jones will continue to lead Advance, Marshall Sugden Packetts and Rob Palmer will lead the Coversure Franchise business – all reporting into Robert Organ, MD Retail, Jensten Group.
Group CEO Alistair Hardie (pictured) commented on the restructure and said that Jensten Group is committed to expansion through a mixture of organic growth and acquisition and presently controls in excess of £320 million gross written premium (GWP).
“Last year we completed the acquisitions of Tasker Insurance Group, Advance and Packetts as part of our buy and build strategy,” he said. “The investment in the Jensten brand, while retaining other meaningful brands within the business, reflects our determination to focus on what is valued by our clients.”
