Howse Jackson Marketing, an affinity marketing specialist, and Gent Beecham, affinity insurance expert, have teamed up to create a new service called The Partnership Review.
With The Partnership Review, affinities and professional bodies can independently review their current insurance partnership to make sure they have market-leading products, strategy plans, and commercial deals. Clients can also access high-quality policies and customer service from leading insurers and specialist brokers in the UK.
In-house marketing services are also available, providing clients with advice to give their insurance offering the best chance of success. Emphasizing on member acquisition and retention, the wide range of marketing disciplines include: website development, digital publishing, lead generation, social media, SMS, data, and creative marketing solutions.
The Partnership Review also offers companies that are looking to launch a new scheme a range of personalised research and development services to find the most suitable insurance products and partners.
Simon Gent, director of Gent Beecham, said: “Gent Beecham already offers an in-depth understanding of insurance and affinity partnerships, with a comprehensive range of marketing solutions to match. By partnering with Howse Jackson Marketing, we can now help affinity organisations drive even more from their insurance partnerships.”
Mark Jackson, co-founder and director of Howse Jackson Marketing, said: “We are delighted to be partnering with Gent Beecham, not least because their experience working with prominent insurers, brokers and networks across the UK is unparalleled. The sum of both our parts will be even greater working in tandem, and I’m tremendously excited about this new venture.”
