In her new role, she will lead a team spanning operations, marketing and underwriting, according to a statement from Hiscox. She will work to strengthen the division’s digital capabilities and improve the customer experience.
Patel joined the company in 2013, and has since held various roles in operations, finance and sales, within both the Hiscox Retail business units (Hiscox UK and DirectAsia) and Hiscox London Market.
In 2018, Patel was appointed regional manager for Colchester before being promoted to area director for the South in 2020.
The direct commercial division provides commercial cover directly to small- and medium-sized businesses. Its most common clients are in white-collar industries such as management consultancy, graphic design and technology.
“The breadth of Isha’s experience at Hiscox made her the stand-out candidate to drive our direct commercial business forward,” said Dingwall. “This is a fast-paced and growing area of the business, to which she will be well suited. Isha has progressed quickly at Hiscox thanks to her ability to adapt and deliver, and I’m excited to see direct commercial continue to evolve under her leadership.”
