Premiership Rugby and Arthur J. Gallagher have renewed their existing partnership for another few years.
The sponsorship sees Gallagher extend its naming rights, strategic business and community programs with the elite rugby team into future seasons.
Christopher E. Mead, chief marketing officer of Gallagher, said the success of the partnership has turned Gallagher into a household name.
“Gallagher Premiership Rugby is a league like no other; its combination of high-octane action and intense competition continue to attract an ever-larger audience both in the UK and around the globe,” Mead said. “That has taken the Gallagher brand into millions of new homes and businesses, created a better understanding of what we do and how we can help individuals and organisations manage personal and commercial risk.”
The two partnered back in 2018, with Gallagher taking the official title sponsorship from Aviva. Since then, Gallagher Premiership Rugby has “never been more compelling and exciting as it is today,” according to Mark Brittain, chief commercial officer of Premiership Rugby.
“In what has undoubtedly been a testing period for the sports industry, Gallagher has proved itself to be a strong ally and responsive partner ready to meet head-on the challenges the global pandemic levelled at the rugby community,” Brittain said.
The renewal comes the day after tickets for the 2021-22 season Gallagher Premiership Rugby Final were made available to the public as fans are set to return to the stadium.
“Being able to welcome fans, including our own Gallagher colleagues and clients, back into stadiums has been brilliant and given us a powerful reminder of how sport can bring people and communities together,” Mead said.
