New digital broker Stroll Insurance has entered the Northern Ireland insurance market with a £5 million investment from parent firm Prestige Group.
Stroll Insurance will combine Prestige’s expertise in insurance and the latest technology to navigate the evolving digital landscape. The company will also contribute 60 new jobs to the local labour market.
“Digital transformation is certainly not limited to consumer behaviour,” said Brian Allen (pictured above), managing director of Stroll Insurance. “In the development and implementation of Stroll Insurance we have recognised the need for insurance companies to stay ahead and harness a competitive edge, as well as meet customer expectations. Because of significant technological advancements, we are now able to confront traditional industry-based challenges. Based on user insight, we have listened to both insurer and customer challenges and crafted a unique user experience rich in both features and functionality.”
The launch of the new insurance brand in Northern Ireland was accompanied by a comprehensive marketing campaign across TV, radio, digital, and many other channels.
“Our commitment to identifying and utilising emerging software solutions, such as AI and big data, also enables the insurer to maximise their efficiency, facilitating a more personalised customer experience and whilst improving protection against fraudulence,” Allen said. “These are changing times for both the customer and the insurer, and I am excited that Stroll Insurance is walking alongside them both. We are so confident in our offering that we are investing in a seven-figure marketing campaign to spearhead our growth here in Northern Ireland and become the leading digital broker of choice.”
