Covéa Insurance has upgraded its Home Profile product, according to a release. The upgrade includes a range of policy cover enhancements and redesigned policy documentation that applies the principles of behavioural economics, Covéa stated.
Covéa made the changes to build on Home Profile’s foundations while making it more attractive to brokers and customers. The company has added new policy covers including fatal accident, loss or damage to plants in the garden and loss of keys (on Buildings Cover). Covéa has also increased cover limits for alternative accommodation, money away from the home and theft from outbuildings.
Profile is the latest in a series of Covéa products to be revamped in a companywide initiative to enhance customers’ experience, the company stated.
“We have listened to our brokers and customers in making these improvements to the cover, and the look and feel, of our home policy wording,” said Sue Coffey, Covéa’s director of intermediated distribution for personal lines. “We believe the way forward is to communicate with customers in a way that’s relevant and meaningful to them; to help them make informed decisions about their insurance. With this in mind, the newly designed Profile product is clear and concise, easy to navigate and simple to understand, as well as being competitively positioned in the market.”
