You might think that with all of the recent instances of flooding in the UK, we’d be increasingly prepared for if and when the worst happens. However, it seems that’s not quite the case.
Instead a nationwide survey from UKDN Waterflow (LG) has discovered that 72% of Britons are “not at all confident” or “not sure” that they would know what to do if their home flooded.
However, that’s just the tip of the iceberg. Only 21% of survey respondents correctly identified the Environment Agency’s Flood Alert symbol, while 82% said they are not at all confident that they know the difference between a Flood Alert, Flood Warning and Severe Flood Warning. In addition, 94% don’t have a ‘personal flood plan’ - a list of things you should do in the event of a flood - despite the Environment Agency recommending that all of those who live in a flood risk area creates one.
Finally, when asked who they thought was responsible for protecting their home from flooding, the most popular response was “I don’t know” (30%) followed by “The Environment Agency” (26%). Under civil law, of course, individual property owners are in fact responsible for protecting their homes from flooding, yet only 18% of respondents thought that was the case.
“We see on a daily basis the devastating impact of flooding on families and businesses,” said Richard Leigh, group development director at Lanes Group plc. “With weather patterns expected to continue to change and become more extreme, we believe it is essential that more is done to educate the public about the dangers of flooding, and how to deal with it.”
The figures point to a significant lack of awareness that could cause serious problems in the coming years, and something insurance brokers need to be on top of to ensure their clients are not caught out if a flood takes place.
“I am surprised at the figures - flooding events happen yearly and there are organisations such as the National Flooding Forum, the Flood Advisory Service, plus the launch of FloodRe insurance scheme,” added Paul Horton, CEO at the Future Water Association, a business support organisation. “I would have thought the level of knowledge and understanding among the public was higher.
“Ultimately the education of British homeowners needs to come through both national and local strategies. At the national level it must be coordinated by the government through bodies such as DEFRA, the Environment Agency and, I would argue Department of Education, as the knowledge needs to imparted through the school system. More support should also be given to local organisations such as the Flooding Forum, Flood Advisory Service and others.”
Do you think more education is needed on flood-related issues? Are your clients well-informed? Leave a comment below with your thoughts.
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