Major broker Bluefin has again received an “exceptional” rating for its client service from assessment firm Investor in Customers (IIC).
The company took part in the annual IIC survey for the fifth year in 2016 and retained the three-status that it first achieved last year.
In this year’s survey, customers praised the Bluefin team for its client knowledge and ability to find appropriate products. The firm was also commended for building quality relationships and providing excellent customer experience.
Bluefin said it has seen consistent improvements each year across all the key areas of the survey, including understanding and meeting customer needs, delighting clients and engendering loyalty.
“We truly value the in-depth feedback the IIC survey provides us each year, giving an excellent insight to how our clients view our service,” said Bluefin chief executive Robert Organ.
“We are always looking at ways to make our business more attuned to the needs of our many clients and to ensure they are always getting the best value and experience from the work that we do,” he added.
Tony Barritt, IIC head of customer experience, added that Bluefin has focused on being “more proactive” and on anticipating their clients’ issues and needs before these are raised.
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