Hampshire-based broker
Be Wiser Insurance will be sponsoring two important golfing tournaments in the county this summer, aiming to drive brand awareness to a wider market in 2016 via sports.
The independent insurance broker is sponsoring the Strokeplay Championship in June and the Masters Championship in August. According to marketing director Andrew Dunkerley, the sponsorship allows Be Wiser to reach a broader audience.
“As a company we are involved in a wide range of sporting events from the British Superbikes through to badminton, Championship football and now golf,” Dunkerley said.
Be Wiser supported the Strokeplay Championship in 2015, and it plans to increase involvement for 2016.
Roger Tuddenham, secretary of the PGA in Hampshire expressed delight in the continued partnership with Be Wiser.
“To have the backing of a hugely successful company very much based in Hampshire is a real boost for professional golf in the county,” said Tuddenham. “We hope to have two exciting and high quality events to reflect the top class standards both organisations strive to portray in their day to day business.”
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