Major British insurer
Aviva is warning the public of the dangers of using mobile phones behind the wheel in a provocative but satirical short film recently released.
In the two-minute video seen on Aviva’s social media channels, an actor tries to drum up support for a petition to legalise mobile phone use while driving.
The actor approaches real members of the public and tries to persuade them that they can look at the road with one eye and their phone with the other. He even suggests that mobile devices can help with night driving as the gadgets allow people see in the dark.
The film shows the actual reactions of those who refused to sign the petition – horrified, bewildered and angry.
The video featured series of sobering written messages revealing that 40% of people still use their mobile phones while driving. It urges viewers simply to “put down your phone.”
“The vast majority of people will agree that driving and using a mobile phone is dangerous and wrong, but yet more than 40 per cent of drivers admit it’s something they still do from time to time,” said Peter Markey, brand and marketing communications director for Aviva.
“Our research has shown that as well as using phones to make calls while driving, more and more people are checking messages and social media while behind the wheel, so the dangers are very real,” Markey added.
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