Aviva, Allianz eye esure acquisition in potential £1.5 billion deal - report

Other major names also express interest

Aviva, Allianz eye esure acquisition in potential £1.5 billion deal - report

Insurance News

By Kenneth Araullo

Aviva Plc and Allianz SE are reportedly among the firms considering bids for esure Group Plc, a UK home and motor insurance provider.

Sources with knowledge of the matter indicate that Sampo Oyj, the parent company of British insurer Hastings Group, and Belgium’s Ageas have also shown early interest in acquiring the company.

Bloomberg also reported that esure’s owner, Bain Capital, is collaborating with advisers to assess market interest in the insurer, which may reach a valuation of approximately £1.5 billion ($1.9 billion).

Bain is said to be targeting larger insurers with an established UK presence, particularly those that may benefit from operational synergies with Esure. A source, who requested anonymity due to the private nature of the information, suggested that these synergies could be a driving factor in potential bids.

esure, founded in 2000, offers car and home insurance products, serving around two million customers. The Surrey-based company operates under the esure, Sheilas' Wheels, and First Alternative brands.

According to its latest financial reports, esure recorded revenue of £540 million in the first half of 2024, marking a 17% increase compared to the same period in 2023.

The insurer was initially listed on the London Stock Exchange in 2013, but Bain Capital took it private in a £1.2 billion acquisition five years later. Since acquiring the firm, Bain has focused on transforming esure into a digital insurance provider, implementing a technology platform from EIS for policy administration and automated claims processing.

Bain has invested approximately £50 million in esure's digital infrastructure since 2018, according to a source familiar with the matter.

Discussions regarding the sale are ongoing, and it remains uncertain whether a transaction will take place.

What are your thoughts on this story? Please feel free to share your comments below.

Related Stories

Keep up with the latest news and events

Join our mailing list, it’s free!