Multi-brand personal lines insurance broker Atlanta Group has today announced its acquisition of telematics broker Marmalade. Marmalade, which was founded 15 years ago, specialises in policies for drivers aged under 34 and focuses on finding innovative solutions to help parents looking to get their younger drivers on the road. The broker writes around 12,500 short term and annual policies a month.
Marmalade launched the first annual and pay-as-you-go insurance policies enabling young drivers to share a parent’s or grandparent’s car, as an alternative to being added as a named driver and is BIBA’s official scheme provider for young drivers. The broker will join Atlanta’s existing motor brands Swinton, Autonet and Carole Nash to broaden the group’s reach to young drivers and share its telematics expertise.
Majority shareholder and outgoing chairman at Marmalade Nick Moger (pictured) said it had been with ever-increasing pride that he had seen the company he founded, alongside his wife Helen and son Crispin, grow to what it is today. He said he felt the time was right to retire and that he was very happy to hand over ownership to Atlanta Group who he knew would take the business to the next level.
Crispin Moger, CEO of Marmalade said: “Here at Marmalade we’re delighted to become part of the Atlanta Group, and excited for the future. There’s a rising demand for telematics and flexible policies, and we plan to be there to meet it. With Atlanta’s systems, resources and expertise we can move further and faster – and offer more young drivers simple and affordable ways to get behind the wheel.”
Meanwhile, Atlanta CEO Ian Donaldson noted that the group’s strength as a broker lies in being able to offer clients different options and wordings to suit their circumstances. Those under 34 have taken a hard financial hit over the last year, he said, and, with Marmalade, Atlanta will be able to help reward careful driving, getting and keeping them on the road.
“Crispin and his team in Peterborough are a perfect fit for Atlanta,” he said. “We share the same family firm values and passion for both our people and our customers. The acquisition of Marmalade shows our ongoing commitment to offering those customers good value and good service, and strengthens our position as the UK’s leading digital broker.”
