Yet another insurer has found a way to market its products to Pokémon Go players, after some of the most bizarre cases to date.
Over in Israel, the game has been identified as placing organisations at risk. Of particular note is that the Israeli Military has banned the game on its bases. The army was concerned the location data and photographs collected by the game could be a security issue.
It’s not just the army in Israel, either.
The Israel Cancer Association recommends players wear a hat to avoid sunburn and according to Israel’s emergency rescue service, Magen David Adom, there have been cases of Pokémon Go players suffering a host of injuries. The service reported a 15-year old girl who fell off her bike when chasing a Pokémon, and a 34-year old player who ran headlong into a glass door and suffered ‘massive bleeding’ between his legs.
However, over in Palestine, the lack of mobile high-speed internet services across the West Bank and Gaza strip has made the game unplayable.
AIG Israel is targeting its personal accident cover at Pokémon Go players, reports
The Daily Mail, after several people reported suffering injuries while playing it. Yifat Reiter, of AIG, said the insurer has received dozens of inquiries.
Just like the game, Pokemon Go insurance is a worldwide phenomenon. British insurers Row launched ‘Pokédex’ insurance two weeks ago, covering people who damage their phone while playing.
Related stories:
Specialist insurer Row launches Pokémon Go insurance
Virtual Pokemon Go craze opens up real world of liability
