Ardonagh Advisory, The Ardonagh Group's SME broking platform, is set to acquire Westfield Brokers Ltd (Westfield Brokers) in a strategic move, pending regulatory approvals.
Westfield Brokers, established in 2009 by managing director Peter Cowan and operating under the name Westfield Insurance, stands as an independent commercial broker headquartered in Horsham, West Sussex. It specialises in a diverse array of general insurance products, including fleet, liability, and contractors.
Westfield Brokers has flourished under Cowan's guidance, leveraging his extensive experience in the insurance industry to cultivate a business centred on client service and operational excellence.
As part of the deal, Cowan will retain his leadership role as the business integrates with the Advisory platform, thereby enhancing Ardonagh's established presence in the West Sussex region.
“Over the years, Westfield Brokers has thrived thanks to our personally delivered service and reputation for excellence,” Cowan said. “We chose to join Ardonagh Advisory because there was a complete alignment in our culture, values, and purpose. I know that we will be able to continue offering the same exceptional service our clients have come to know and trust.
“We're looking forward to working with Ardonagh, to build on our existing offer, so that we can bring even more high-quality products services to our valued clients.”
Ardonagh Advisory M&A director Joe Conway said the acquisition marks a “final flourish” to a positive year of growth for the group.
“Westfield Insurance is a vibrant business that provides an outstanding service to clients, thanks to its team of knowledgeable experts,” he said. “The news that this business is set to join us really is the final flourish in what has been a remarkable year for Ardonagh Advisory. In 2023, we welcomed several highly regarded businesses which broadened our geographical reach and range of specialisms. These included some great names like, Stanhope Cooper, Renovation Underwriting, Pace Ward, and PB Curran and, most recently, RiskSTOP Group, and we're looking forward to even more to come for 2024.”
The deal with Westfield Brokers follows Ardonagh Advisory's double swoop in September.
