Ardonagh Advisory expands in Lancashire with broker acquisition

Deal adds 44 professionals

Ardonagh Advisory expands in Lancashire with broker acquisition

Insurance News

By Kenneth Araullo

Ardonagh Advisory has announced the acquisition of Lancashire-based BP Insurance Brokers (BPIB), a regional and specialist personal lines broker.

Established in 1958 in Blackpool, BPIB offers both commercial and advised personal lines insurance. It has become a prominent high street insurance broker on the Fylde Coast, with additional branches in Cleveleys, Lancaster, and St Annes.

Barry Pimlott, managing director, will continue to lead the team of 44 employees.

Richard Tuplin (pictured above), CEO of Advisory Insurance Broking Ltd, commented on the acquisition and welcomed BPIB to its ranks.

“We are delighted to be acquiring a fantastic business with Barry and his team, expanding our Northern Powerhouse in regional broking as well as driving forward our national proposition through added expertise in the specialist personal lines arena,” Tuplin said.

Pimlott highlighted the benefits of the acquisition, noting that joining the scale and collective expertise of Ardonagh Advisory would be a major boost.

“We unlock further opportunities to help our clients make insurance straightforward and affordable, a purpose this business has been dedicated to in Lancashire and beyond for 66 years,” Pimlott said.

Advisory’s acquisition of BPIB marks a strategic move to enhance its presence in the North and bolster its specialist personal lines offerings on a national scale. It is also the latest in a series of high-profile buyouts for the broker platform.

In April, the firm announced the completion of its deal for Westfield Brokers, which operates as Westfield Insurance - an expansion of its commercial brokerage operations. The Horsham, West Sussex-based Westfield Insurance is known for its portfolio of general insurance products, including fleet, liability, and contractors’ insurance.

In the same month, it also expanded its commercial footprint by acquiring Southport Insurance Brokers Limited (SIB Insurance), an independent brokerage known for its broad risk coverage expertise, particularly in the industrial, care, and agricultural sectors.

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