Ansvar Insurance and Towergate Health & Protection have rebranded.
A specialist provider of charity, care, not-for-profit, and faith insurance, Ansvar now has a new logo and an updated tone of voice, aligning with the company’s ambitions for growth and market expansion.
The rebranding initiative was informed by feedback from key stakeholders, including customers, brokers, and staff. Their insights helped guide the creation of a new visual identity, which features a bolder blue colour and a distinctive circular emblem representing Ansvar’s focus on brokers, customers, and charitable causes.
A significant part of the rebranding is the launch of a more intuitive website, allowing users to easily access Ansvar’s range of products and services.
Commenting on the rebrand, managing director Sarah Cox said: “Our new Ansvar identity reflects where the company is today but also where we’re headed. We’re ready to take on new challenges and demonstrate that we have the expertise and appetite to fully support the charity, not-for-profit, and faith sectors.
“This is more than just a visual refresh – it’s an opportunity for us to make some noise in the market and accelerate our growth.”
To complement the identity shift, Ansvar also has a digital advertising campaign across platforms such as LinkedIn and Google.
In a separate development, Towergate Health & Protection has changed its name to Towergate Employee Benefits, reflecting its broader service offering following the recent acquisition of Benefiz.
“These are exciting times; we’ve built strong foundations looking after our clients by offering award-winning service across our propositions through our talented team,” said Iain Laws, chief executive of Towergate Employee Benefits.
We’re looking forward to expanding the value we can create for both our current and future clients across an even broader range of services to benefit employers and their people.”
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